Professional Training Program of Tourism Management Major for 2021 International Students
(Major code:540101)
I. Enrollment targets and educational system
Enrollment targets:International students
Educational system:Full-time education for three years
II. Career orientation
Major category (Code) |
Major (Code) |
Corresponding industry (Code) |
Main occupational category (Code) |
Main job category (or technical field) |
Vocational qualification certificates or skill level certificates |
Tourism (54) |
Tourism (5401) |
Tourism Internet and related tourism services (54) Wholesale business (51) Retail business (52) |
Tourism salesperson (4-01-02) Service personnel of tourism business consultation (4-07-02) |
Tourism network marketing promotion Operations management of tourism e-commerce Customer services |
E-commerce engineers (intermediate) Tourism information management engineers |
III. Training objectives
Tourism management major (alternative route) aims to cultivate high-quality technical and skilled personnel with deep commitment to the ideals and convictions, all-round development in morality, intelligence, physique, aesthetics and labour, with certain scientific and cultural level, good humanistic quality, professional ethics, practical ability and consciousness of innovation and entrepreneurship, craftsmanship spirit of striving for the best, strong employment ability and sustainable development capacity, mastering professional knowledge and technical skills, aimed at tourism Internet, related services, wholesale and retail and related enterprises, boasting professional knowledge of e-commerce management of e-commerce operation, network marketing product planning, art design and production, customer relationship management, with stronger practical ability, occupational qualification certificates and competent for the posts such as tourism e-commerce operation, tourism network marketing promotion and network customer service.
IV. Graduate qualifications and requirements
1. Academic credit
General education curriculum + professional basic course + professional course modules≥117, career development course modules≥5, total credits ≥122. Not received any punishment or punishment has been revoked.
2. Requirements for foreign language proficiency
Students will pass the National Chinese Proficiency Test (HSK3) upon graduation.
V. Main courses
No. |
Name of course |
Courses Type |
Base Academic credit |
Base class hours |
Training of professional ability |
Main knowledge and skill points |
1 |
Planning and design of tourism products |
B |
3 |
48 |
Familiar with and able to use the network sales platform and network tools to promote tourism products online; master the characteristics and development of humanistic resources and natural resources of tourism industry and carry out the initial product integration and product design planning. |
Analysis of network marketing strategy, online market research, network marketing of tourism products, price, service, channel and promotion advertising strategies. Characteristics analysis, integrated planning and design of tourism products. |
2 |
Image design and processing of tourism e-commerce products |
B |
3 |
48 |
Photography of online commodities. Basic methods and skills of Photoshop as well as basic theory and knowledge of image processing. Master the basic skills of online shop visual marketing. |
Photography of online commodities. Basic methods and skills of Photoshop. Grasp the basic concept, principles of psychology of visual marketing, and the basic theory of visual marketing in terms of corporate identity system, principle of identification and communication, visual elements and psychological effects. |
3 |
Practice of Tourism Network Marketing |
B |
3 |
48 |
Be familiar with the enterprise architecture and the process of tourism e-commerce, complete with the ability and level of analyzing the network marketing of tour companies; carry out network promotion with network sales platforms and tools; be able to exchange with others via forums, blogs and mailing list to promote effective communication of marketing information, and prepare network marketing plan and process independently, organize and implement network promotion. |
Analysis of network marketing strategy, online market research, network marketing of products, price, service, channel and promotion advertising strategies. To spread with online marketing means such as blog, forum. |
4 |
Service and Management of Scenic Spots |
B |
4 |
64 |
1. Be able to preliminarily undertake the site service and management of scenic spots with the knowledge learned. 2. With the ability of scenic spot explanation and activity planning. 3. Conduct effective services and management based on the business models of scenic spots. 4. Do a good reception job of scenic spot based on the post service process. 5. With the ability of scenic spot safety maintenance and environmentaldecoration. |
(I) Knowledge objectives: ①Master some basic concepts of low-and-middle-level services and management operations in scenic spots.①Be familiar with the contents of low-and-middle-level services and management activities in scenic spots and master the basic support theory.③Master the basic process of various procedures of scenic spot services.④Understand the status quo and problems of scenic spot management. ⑤Master the basic methods and contents of scenic spot management. (II) Objectives of vocational skills: ①Be able to preliminarily undertake the site service and management of scenic spots with the knowledge learned.②Be able to undertake the low-and-middle-level services and management of large and medium-sized scenic spots. ③With the ability of scenic spot explanation and activity planning. ④With the ability of safety maintenance and environment decoration. |
5 |
Business Communication and Negotiation |
B |
3 |
48 |
Be able to engage in effective communication with different types of customers, product marketing and promotion and master the customer service negotiation skills. |
Communication skills, image design, negotiation skills, marketing skills and oral communication language skills. |
6 |
Content planning and promotion of new tourism media |
B |
3 |
48 |
Master the types of new media, make familiar with the rules of platform, and be able to carry out copy planning and promotion of enterprise services and products. |
Difference and connection between new media and We media, the main stream new media platform and rules, understand the marketing value of new media platform, grasp the contents planning, operational skills and strategies of new media platforms such as Jianshu and Toutiao. |
7 |
Practice of tourism e-commerce live broadcast |
B |
4 |
64 |
Grasp the process of live broadcast, improve the operation and promotion ability of tourism products and the oral expression ability. |
Grasp the difference of live broadcast platforms and be familiar with the live broadcast channels to promote tourism products. |
